Synectics: Creative Connection-Making

Synectics: Creative Connection-Making

 One must still have creative chaos in oneselfto be able to give birth to a dancing star.– Friedrich Nietzsche, German philosopher (1844-1900) Synectics has been described by its creator, William J. J. Gordon, as “the joining together of different and apparently irrelevant elements” (Gordon, 1961, p.5). The term Synectics, from the Greek “syn” and “ektos”, refers to the fusion of diverse ideas (Nolan, 2003, p. 25). The process of Synectics is a “metaphor/analogy-based technique for bringing different elements together in a search for new ideas or solutions” (Starko, 2010, p. 151). This creative connection-making process has been used by businesses and research organisations, and has been the inspiration behind the ideas for Pringles potato chips, magnesium-impregnated bandages, disposable nappies, the space-saver Kleenex box, and a host of other innovations. Working with gifted learners, I found this strategy to be very effective because the students relished the potent power of bringing contraries together to conjure new meanings. The basic processes of Synectics are “making the strange familiar” and “making the familiar strange” (Prince, 1968, p. 4). Although inventors most often engage in “making the familiar strange”, students benefit more from “making the strange familiar” (Gordon, 1973, p. 11). These two processes are facilitated through the creation of various types of analogies. Here are the steps for using Synectics to foster creative mindsets: Step 1: Students explore the given situation, task, or problem. They create direct analogies, select one, and explore it in greater depth. Direct analogies are the simplest types of comparison in which similarities between two ideas are examined. In a direct analogy, individuals look for parallels between one idea, object or situation,...